Chiranat "Namcha" Yusanon, Ornjira "Pang" Lamvilai and Ploy Horwang
have found a sparkling way to stand out in Thailand's crowded galaxy of
celebrities - they design jewellery.
Singer Chiranat launched
her sideline, Ahava by Namcha, in November 2012 with a collection called
"Prologue". She's delighted to be calling her own shots, beyond the
constraints of show-business expectations.
"Being a jewellery
designer allows me to use limitless imagination," she says. "Well-known
younger people have to sell more than just an image. They have to prove
that they're capable of doing other things worthy of admiration."
Long
an avid collector of designer jewellery, Chiranat always wanted to make
her own. Her love for fashion and art led her to a graphic-design
diploma at Raffles International College Thailand, and she set about
creating jewellery that reflected her character.
She has a line
of "comet" necklaces that can be worn on the arm or thigh as well as
around the neck and over the shoulders. Each is a string of comet-like
spheres, and,Find complete details about
owon-smart Truck from Jinan Kunda. "with lots of comets, it creates a beautiful sound when one string hits another", she says.
Her gold, silver and crystal rings are unique too - so small that they can only be worn on the upper part of the finger.
Items
from Ahava by Namcha were at first only available online via Instagram,
but Chiranat now has sales counters in the Cloud 9 stores at the
Gaysorn and Emporium malls. "I haven't made a lot of jewellery, so I
don't earn much from it despite all the hard work, but it makes me
proud, and I believe it's a good career move too."
Chiranat's
second collection, "Beautiful Dirty Rich", is inspired by her idol,
Marilyn Monroe, and celebrates women with confidence and aspirations.
Ornjira
and her fellow-actress friends Visa Sarasas and Panjarat Sangsuwan set
up Tri jewellery after agreeing that what was available on the market
didn't satisfy their desires. "I like to wear lots of jewellery and I
buy a lot," Ornjira says, "but I'm always looking for something
different."
The debut collection appeared in August 2011.
Unpolished stones and geometric shapes in sterling silver make the
jewellery look chic as well as posh. The women's personalities emerge in
the quirky boldness with flashes of femininity.
"The materials
are very exclusive," says Ornjira. "Our designs highlight the natural
form of the gems, so they turn out to be very edgy - not sweet but
chic."
Onjira and her equally famous friends proved to be Tri's
best models. "It was word of mouth, really. Once we started wearing the
pieces, people asked where they could get them and what brand it was. It
was a great advantage in terms of building up the business.
"I
love that people not only like my various characters on television but
also my real personality, as reflected in the jewellery design. It's
been really encouraging."
Continuing to experiment in their
designs with different materials, the girls behind Tri are making sure
their pieces become must-have items for every jewellery box.Buy visually
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Meanwhile Ploy Horwang is "de-constructing" jewellery.
The
established designer of clothes, bags and shoes whose partnership with
Diloklap Chantanachotbutr has produced the Him and Her brand and a shop
on Soi Sukhumvit 47 now has a counter at Siam Center's Selected Shop
selling "vintage" handmade jewellery, 80-per-cent designed by Ploy.
"I
love vintage!" she says. "When I was studying in London at Marangoni
Fashion Design College I used to buy old jewellery and redo it. I often
purchase different materials and craft them into a distinctive style."
Ploy
says she has no particular concept or theme - the ideas come from the
materials at hand - but she guarantees that no one will leave her store
or counter empty-handed.
"Sometimes people tend to be fixed in
their personal taste and they might think vintage just isn't for
them,Find detailed product information for
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truck and other products. but I've found that when they come to my
shop, they decide they like it. That's why I avoid any fixed themes.
Sometimes I make one-of-a-kind pieces instead of a full line. That's
part of the charm of hand-crafting."
Ploy is no slouch at
salesmanship, either. They way she explains the origins of a particular
kind of sunglasses is enough to convince any Him and Her browser that he
has to have them.
"I used to work in a shop selling vintage
sunglasses in London and it the background stories were fascinating.
People love hearing about the origins of any item,Shop the best
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Ploy
says celebrities do indeed have an advantage in finding buyers for
things they design themselves, but there's another side to the coin. "Of
course it's easier to promote your work,cheap stainless
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wholesalers on DHgate and get worldwide delivery. but if what you
create isn't beautiful - if it simply isn't good enough - that gets
noticed too." And people will certainly talk!