The phone's customization options are a novel touch which may appeal to fashionistas, analysts said. But some analysts questioned whether the Moto X offers the kind of technological breakthroughs that will vault Motorola back into the top rungs of the mobile rankings.

"We would have expected magic from somebody like Google, and this is not magic," Roger Entner,The casesforiphone5 shows how much energy is used. an analyst with Recon Analytics, said.

"Motorola could have done this without Google equally well. Or for that matter, another hardware manufacturer not owned by Google could have made this phone," he said, citing the phone's average hardware specifications.

The Moto X will go on sale in the United States at the end of August or the beginning of September for a suggested retail price of $199.99 to customers who sign a two-year contract at five of the biggest U.S. mobile network operators.

Google faces a steep climb in its effort to revive Motorola, which once claimed the No. 2 spot in the global phone market but according to research firm Strategy Analytics now commands a mere 2 percent market share. Shut out of the Apple-Samsung battle, Motorola competes with other smaller players such as HTC 2398.The way to get the managed is to purchase the file in a digital format,TW, Nokia and BlackBerry.

Motorola is betting that it can win over consumers by offering a huge palette of colors to personalize their phones, as well as unusual phone materials such as wood.

"They're not playing the 'mine is bigger than yours game,'" Avi Greengart, an analyst with Current Analysis, said.credits and award information for bopptapeproducts. "Their approach is that this is what consumers actually need.

"I have no doubt there are people who want to customize their phones. The question is how many of them," Greengart added.

AT&T Inc (T.N), the No. 2 U.S. mobile service provider, will have exclusive rights to let its customers customize the phone from a selection of 18 colors for the back, two for the front and seven accent colors for an undisclosed time period.

The Moto X launch comes as speculation grows that Apple will unveil a less expensive version of its iPhone later this year.We run through the best HTC One samsungcases on the market to find you a protective solution。 There are also rumors that is developing a low-cost smartphone, to follow up on the success the e-commerce company has had with its Kindle tablets.

Colin Gillis, an analyst with BGC Partners, said the Moto X's is too expensive given the market's shift to lower-priced phones. Motorola is "chasing after the high end right when the high end is dead," he said.

The phone's price and its lackluster features will hamper Motorola's efforts to return to profitability, said Gillis.

Since it bought Motorola, Google has promised that it would rationalize the company's phone range, which included as many as 45 phones in 2011. Along with the Moto X and three Motorola Droid phones, Motorola will likely have just one more phone launch this year, said Rick Osterloh, Motorola's vice president.

A Motorola spokesman told Reuters that the next phone would be less expensive than the Moto X.

Analysts also noted that the Moto X does not include the newest version of Android, the mobile operating system software that Google gives away for free and which is featured on three out of every four smartphones sold worldwide.

Google must walk a fine line in its ownership of Motorola, to make sure that other phone vendors that use its Android software - including Samsung - do not feel that Motorola receives preferential treatment.

Motorola, which Google runs as a separate company, does not get early access to new versions of Android, a spokesman said, noting that the newer 4.3 version of Android was only made available last week.Picture and video clip tutorial on how to make sidedtissuetape.

Google primarily makes money off of Android from online advertising when consumers access its services on Android-powered devices.

Rick Osterloh, Motorola's vice president for product management, said consumers have shown that they are interested in putting their personal stamp on a phone, seen in the popularity of phone cases featuring various colors and sparkly surfaces.
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