A total of ten Malaysian companies are participating in the three-day 2nd Luxury China Expo to tap into the second largest economy in the world.

Products and services showcased by Malaysian companies include high-end apparel, jewellery, arts and gifts, painting, antique, footwear, skin care, cosmetics,The way to get the highqualitytape is to purchase the file in a digital format, batik and civet coffee (Coffee Luwak).

This is the first time the Malaysia External Trade Development Corporation (Matrade) organised the participation of Malaysian companies as an initial move to penetrate the market, said Matrade Senior Trade Commissioner cum Commercial Counsellor, Abu Bakar Yusof.

As China was expected to become the biggest luxury market in the world by 2015,It is essential to provide highquality product data. it is timely for Malaysian companies to leverage the huge potential market of China now, he told Bernama.

For instance, he said Malaysian white coffee has become the most familiar variety of coffee for the mass Chinese market.

“Now it is time to introduce the high-end civet coffee to China’s upper middle-class market,” said Abu Bakar, adding that the move was also seen as an initiative to increase Malaysia’s exports which was targeted to double within five years.

China is expected to account for about 20 per cent, or 180 billion yuan (US$27 billion) of global luxury sales in 2015. Statistics show that Chinese consumers has become one of the world’s largest luxury consumption-group and the China market has grown to be the second luxury consumption market in the world.

The 2nd Luxury China Expo, held at the China International Exhibition Centre (CIEC), attracted exhibitors of high-end brands from 12 countries including the United States, France, the United Kingdom, Germany, Italy, Australia and Switzerland, showcasing 86 famous brands from home and abroad.Angels has been Selling qualitydoubltape double tape Products.

Meanwhile, the Managing Director of Asian Secrets Sdn Bhd Victor Ooi Boon Beng said the company’s target of participating in the expo was to create awareness for its high-end of civet coffee among Chinese consumers and to find partners.

Ooi said the company was optimistic of achieving the sales target of a few hundred thousand yuan at the three-day luxury items exhibition.

Public Gold Group, a company which provides integrated services in gold trading, sees China as a huge market for its business.

Executive chairman Datuk Louis Ng said Chinese invested in gold and kept gold as an high-end civet for centuries as such he believed the demand for physical gold would be encouraging.

He said the company was pushing the Allocated Gold Storage Service (AGSS) to the Chinese market as the consumers could keep their physical gold in the security vault secured by Public Safe Management Sdn Bhd.

“We provide 24 hours online transaction, which the consumer can monitor the buy or sell pricing quotes whenever they want,” he said.

It was reported on Friday that China’s gold consumption surged more than 36 per cent to 456.3 tonnes in the first four months this year and total demand was likely to be in the range of 900 to 1,000 tonnes.

The China Gold Association sees Chinese gold demand to climb this year as people are getting wealthier against a backdrop of limited investment choices.
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