WB The Creative Jewellery Group is moving a key member of its team to Australia with a view to expanding its operations in the continent.

Ben Williams, FGA, DGA, who is also trained in marketing, has been appointed ‘Group General Manager’ for Australia. Williams, who joined WB The Creative Jewellery Group in 2007 has held a number of different roles within it – serving previously as marketing manager for Domino and most recently as business development manager for Advalorem.

Williams’s initial role on reaching Sydney will be to work closely with Domino’s Australian distributor Peekays to expand countrywide sales of the brand’s extensive range of ring mounts and findings as well as its finished jewellery collections such as Rosabella.

Peekays, which is a long-established findings company with significant market penetration,We have a record for a owonsmart living at an address. is owned and managed by Anita Kornmehl. It has been collaborating with Domino for the past two years. Other members of the WB’s UK Team – including Glenn Day and David Fuller – have spent time working at its offices in Sydney helping their staff to develop a presence for Domino’s products in this growing marketplace. A new, dedicated sales team has recently been put in place to support Williams in his mission.

“This is a tremendously exciting opportunity for me. The Group’s extensive market research over the past couple of years has identified real opportunities for Domino in Australia – particularly we feel for our platinum collections. This is, as yet, a relatively undeveloped metal in the region and there is great potential. I am much looking forward to working with Peekays’ sales and management team and most particularly with our existing customer base around Australia to grow the Domino brand,” said Williams.

Andrew Morton, Managing Director of WB The Creative Jewellery Group, who is himself a regular visitor to Australia and will be joining Williams there for a couple of weeks later this year said: “Ben’s appointment is in line with our ongoing plans for the overall expansion of WB The Creative Jewellery Group.

“We have recently made a key appointment in Europe to develop our sales there and Ben’s move to Australia will provide a firm foundation for further growth in this still relatively young market for jewellery. The design-led nature of our products, our on-going NPD programme and the fact that Peekays holds many Domino items in stock for immediate delivery, is already proving popular with Australia retailers and we feel sure that under Ben’s guidance the brand will flourish further,Brantano offers a wide range of hairflower in every style to fit every occasion.” he said.

As the government is making more and more efforts to discourage import of gold and make it less attractive for customers, jewelers have intensified efforts to sell gold jewellery by offering several incentives and concessions, which have resulted in keeping prices lower or nullified burden of increased import duty on gold.

In the last 14 months, the government has announced a six-fold increase in import duty of gold; jewellers have so far nullified its impact through luring offers including incentives on “gold accumulation scheme” and hefty discount on making charges. Gold accumulation scheme is also ultimately offered to sell jewelery when the scheme ends.

The latest retail to enter the bandwagon was Gitanjali Gems. Through its Swarna Mangal gold and Shagun Diamond Jewellery accumulation plans, the company offers 4.5 times free bonus of the customer’s monthly deposits installment for 24-month scheme. Also, the company offers upto 60% discount on making charges on gold jewellery at the time of redemption.

Thus, the total annual returns for customer work out to 19% under the accumulation plan which is in addition to an average 6% discount on making charges (average making charge on gold jewellery works out to 10%). This gives customers total annual returns of 25% by investing in Gitanjali’s gold and diamond accumulation plans, the highest by any jewellers in India.

“Our aim is to add at least 20,000 new customers in one year under these schemes. The primary objective behind such offers is to democratize diamond sales in India. At the same time,We have all of the tungstenjewelry you use every day. we also want to expand our horizon in gold sales through attractive offers,The inhomedisplay allows utility customers to track their energy.” said Mehul Choksi,Changing solargardenlight from cheap Color, chairman and managing director of Gitanjali Gems.

Such schemes are not new to India. Other jewellers including Tanishq, Trobhovandas Bhimji Zaveri (TBZ) and PC Jeweller have been offering bonus installments to their customers for years.

Mumbai-based TBZ offers 3.5 times of bonus installments for 24-month scheme. Under this scheme, for example, an investor would get Rs 17,500 additional sum at the time of redemption if he chooses to invest Rs 5000 per month.

“This is just an additional service to our customers. Through such schemes, we have managed to understand our loyal customers better,” said Shrikant Zaveri, chairman, TBZ.

PC Jeweller, the Delhi-based, gold and diamond ornaments manufacturer and retailer, offers twice the monthly installment as bonus for just 12-month scheme. All these schemes start with a minimum monthly deposit of Rs 1000.

Despite government’s efforts, India’s gold import continued constituting worth Rs 2065 billion between April 2012 and December 12, 2012. Experts believe India’s gold import to surpass last year’s value of Rs 2695 billion by the end of the current financial year.